audience applauding awards



We’re proud that our clients recognize the outstanding service we provide.

The awards earned for our shared efforts demonstrate the bold steps we’re taking to transform the workplace saving system.

Our awards make it clear that, when it comes to providing the tools participants need to achieve their desired retirement outcomes, we are winning — together.

The most favorable and best-rated 401(k) company among advisers2

Notable No. 1 finishes include:2

  • Value for price (8 years in a row)
  • Best overall service to small plans (3 years in a row)
  • Participant website and online tools
  • Sponsor website and reporting
  • Advisor sales/marketing support
  • Web tools/functionality for advisors
  • Fee structure for advisors
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Outstanding Service1

  • 77 best-in-class awards (cups)
  • service commendations
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Recognition for creative participant education excellence 3


MarCom Awards




Communicator Awards


PSCA Signature Awards


Hermes Creative Awards


P&I Eddy Awards


Retirement Plan Monitor gold medal

Awards Combined
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Top 100 Innovators in Diversity & Inclusion (2018 Mogul4)

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Best Companies to Work For In Colorado (Zippia5)

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America’s Best Customer Service (2019 Newsweek6)

Bio Image Murphy

"Our top rankings are a testament to the valuable features and excellent services we provide plan sponsors."

Edmund F. Murphy III
President and CEO, Empower Retirement

1 Based on best-in-class awards from PLANSPONSOR 2019 DC Survey, February 2020.
2 PLANADVISER retirement plan adviser survey, October 2019.
3 MarCom awards as of November, 2019. Pensions & Investments, Hermes, Communicator, NAGDCA, Retirement Plan Monitor as of December 31, 2019. PSCA Signature award as of May, 2020.
4 Mogul,, January 2018.
5 2019 Zippia Best Place to Work Rankings.

Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. Investing involves risk, including possible loss of principal. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

The Empower Institute is a research group within Empower Retirement, LLC.

All features may not currently be available and are subject to change without notice. ©2020 Empower Retirement, LLC. All rights reserved.

Unless otherwise noted: Not a Deposit | Not FDIC Insured | Not Bank Guaranteed | Funds May Lose Value | Not Insured by Any Federal Government Agency.