Empower Retirement expands roster of PGA Tour pros with Brendan Steele

Jan 8, 2019
Press Release

PGA Tour professional represents the next phase of ‘Now is a Good Time’ campaign

Empower Retirement, the nation’s second largest retirement services provider,1 today announced a new sponsorship with three-time PGA Tour champion Brendan Steele, 35, of Idyllwild, California.

Known for performing under pressure, Steele turned pro in 2005 and is credited with multiple PGA Tour and Web.com Tour wins.

“Brendan is one of those highly motivated players known for his combination of driving distance and accuracy and one who is committed to excellence,” said President of Empower Retirement Edmund Murphy III. “As the new year kicks off, we are excited to partner with such a fine professional and cheer for his continued success.”

In addition to Steele, Empower partners with PGA golfers Webb Simpson and Robert Streb.

“In competition the keys to success are tireless preparation, sticking to your game plan and working hard to finish strong,” said Steele. “Empower Retirement is a champion of those values and I’m proud to be entering this partnership to deliver that message to millions of Americans. I look forward to working together.”

The partnership with Steele will include various engagement and social opportunities with Empower clients and partners. The Empower logo will appear on Steele’s shirt throughout the PGA Tour season.

“Brendan Steele will be a fantastic brand ambassador who works hard and makes smart decisions -- those are characteristics we believe in at Empower,” said Stephen Jenks, Chief Marketing Officer for Empower Retirement.

This newest partnership with Steele is a continuation of Empower’s “Now is a Good Time” campaign, which promotes the company’s unique value proposition as an innovative retirement services provider.

In addition to PGA Tour golfers, Empower has developed marketing sponsorships with the Denver Broncos, Kansas City Chiefs and New England Patriots of the National Football League.

 

About Empower Retirement

Headquartered in metro Denver, Empower Retirement administers approximately $570 billion2 in assets for 8.7 million participants.3 It is the nation’s second-largest retirement plan record keeper by total participants (Pensions & Investments, April 2018). Empower serves all segments of the employer-sponsored retirement plan market: government 457 plans, small, midsize, and large corporate 401(k) clients, non-profit 403(b) entities, private-label recordkeeping clients and Individual Retirement Account customers. For more information, please visit www.Empower-retirement.com.

Media Contact:

Stephen Gawlik — 303-737-0899 (office), 617-417-4408 (cell)

Monica Mendoza — 303.737.2626 (office), 719-373-2460 (cell)

Learn More:

To learn more about how we’re empowering plan sponsors and their participants to be more engaged in their retirement plans than ever before, call us at 800-719-9914.

1 Information refers to all retirement business of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under the Empower Retirement brand. Ranking based on total participant accounts as of April 2018. Source: Pensions & Investments, April 2018.

2 As of Sept. 30, 2018. Information refers to the business of Great-West Life & Annuity Insurance Company and its subsidiaries, including Great-West Life & Annuity Insurance Company of New York. Of the total assets under administration (AUA), $570 represents the AUA of GWL&A of NY. AUA do not reflect the financial stability or strength of a company. GWL&A assets total $60.9B and liabilities total $58.9B. GWL&A of NY assets total $58.9B and liabilities total $2.2B.

3 As of Sept. 30, 2018. Information refers to all retirement business of Great-West Life & Annuity Insurance Company and its subsidiaries and affiliates, including Great-West Life & Annuity Insurance Company of New York, marketed under the Empower Retirement brand.

Great-West Financial®, Empower Retirement and Great-West Investments are the marketing names of Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY, and their subsidiaries and affiliates, including registered investment advisers Advised Assets Group, LLC and Great-West Capital Management, LLC. RO 704157 0119

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