Introducing Empower RetirementTM, a bold new retirement services company combining the retirement resources, expertise, and scale of Great-West Financial, Putnam Investments, and Great-West Financial Retirement Plan Services (formerly J.P. Morgan Retirement Plan Services). Our singular vision is to make sure plan sponsors and their participants are engaged in their retirement plans like never before.
We’re making retirement mobile. Accessible. Modern. Possible.
We want to transform the retirement industry because we believe that those who are saving for retirement deserve more. We're already making an impact by offering a superior level of service as well as some of the most creative and innovative products in the market.
We’re helping nearly seven million people save for retirement. And with over $400 billion in plan assets, we are the second largest retirement services company in the United States.
Great-West Financial® launches EmpowerTM to represent retirement services offerings for U.S. marketplace
New brand to have immediate presence on retirement landscape and symbolize “a new era” for plan sponsors and millions of participants nationwide
GREENWOOD VILLAGE, Colo., October 30, 2014 – Great-West Financial, the second largest retirement services provider in the U.S. market with nearly 7 million defined contribution participants and more than $400 billion in plan assets, today announced that its retirement business will officially be named “Empower,” effective immediately.
“The Empower brand name will represent our company in all forms of communication with the marketplace, and more importantly, it symbolizes a new era in retirement services,” said Robert L. Reynolds, President and CEO of Great-West Financial. Read more »
We’re using interactive technology and intuitive online tools to empower a new generation to meet their retirement savings challenge head-on.
Questions and Answers
We understand that new ideas are the lifeblood of change. And know that the future of America's retirement industry depends on its ability to innovate.
We are announcing a new brand for our retirement business.
We believe participants, plan sponsors, and the advisors who work with them deserve a retirement enterprise far better than what is available today.
Great-West Financial, Great-West Financial Retirement Plan Services (formerly J.P. Morgan Retirement Plan Services), and Putnam Investments were each well-established brands and leading retirement services companies with different strengths and specializations.
Therefore, in bringing these firms together, we are building solutions for our customers that surpass what each of these firms could do individually.
Our new brand represents the spirit of this new retirement enterprise – of confidence, partnership, and progress.
Empower Retirement applies to our retirement business led by Ed Murphy, which was created by uniting the retirement businesses of Great-West Financial, Great-West Financial Retirement Plan Services (formerly J.P. Morgan Retirement Plan Services), and Putnam Investments.
Great-West Financial’s insurance, annuity, and investment businesses will continue to operate under the Great-West Financial brand.
Putnam’s retail mutual fund, defined contribution investment-only, and institutional businesses will continue to operate under the Putnam brand.
The brand demonstrates our commitment to empowering employees to take charge of their own retirement future. It is oriented toward participants, plan sponsors, and advisors – and oriented away from the provider.
The brand is different, forward-thinking, and action-oriented, and it reinforces our unique commitment to lifetime income.
Empower reflects the spirit of innovation, and it signals how we will help people take their future into their own hands.
To look back without a single woulda, coulda, or shoulda.
That’s what it means to be empowered.