Rethink Rewire Retire

Rethink, Rewire, Retire

Dec 17, 2019
Empower Institute

When gray hair is a fashion trend and work is found on apps, retirement plans need to adjust, too.

An original survey conducted by the Harris Poll for Empower Retirement found that two-thirds of retirees and even more near-retirees don’t care much for the term “retirement” at all. And more than 80% of both groups say retirement is more of a mindset than an age.

The survey suggests financial advisors and retirement plan sponsors can help consumers redefine retirement with new, engaging planning tools and investment products. Guiding consumers into an agile second act will mean helping them take charge of their own financial future, rather than playing the role of an omniscient “wizard” behind the curtain.


Key findings

  • Retirement today is the start of a new journey — and it’s definitely not in the slow lane.
  • Retirees and near-retirees are excited to begin this next act of their lives.
  • But most of them dread planning for retirement, which they say is too complicated.
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Carefully consider the investment option’s objectives, risks, fees and expenses. Contact Empower Retirement for a prospectus, summary prospectus for SEC registered products or disclosure document for unregistered products, if available, containing this information. Read each carefully before investing.

Securities offered and/or distributed by GWFS Equities, Inc., Member FINRA/SIPC. GWFS is an affiliate of Empower Retirement, LLC; Great-West Funds, Inc.; and registered investment adviser, Advised Assets Group, LLC. Investing involves risk, including possible loss of principal. This material is for informational purposes only and is not intended to provide investment, legal or tax recommendations or advice.

IMPORTANT: The projections, or other information generated on the website by the investment analysis tool regarding the likelihood of various investment outcomes, are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. The results may vary with each use and over time.

Insurance products are issued by or offered through Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; or in New York, by Great-West Life & Annuity Insurance Company of New York, Home Office: New York, NY. Guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

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